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Since arriving in the Kingdom of Saudi Arabia in 2010, L'Occitane, the renowned natural beauty and skincare brand, has undergone significant growth and adaptation to the Saudi market. Beginning with its first boutiques in Riyadh, Jeddah, and Dhahran, the brand introduced its commitment to natural ingredients and cultural sensitivity, tailoring offerings for occasions like Ramadan and Eid. In the years following, L'Occitane expanded its presence in major cities, embraced online shopping with its e-commerce platform, and introduced region-specific products. Actively engaging with the community through social media and sustainability initiatives, L'Occitane aims to maintain its position as a leading player in the Kingdom's beauty industry, focusing on innovation, sustainability, and local empowerment. Notably, the brand actively supports local suppliers, empowers women through partnerships, and contributes to environmental initiatives in collaboration with organizations like NEOM.
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